Does a producer / agent have the responsibility to promote profitable policies?

The responsibility of a producer or agent primarily centers on representing the interests of their clients and ensuring they find suitable coverage. This includes assessing clients' needs and recommending policies that provide adequate protection rather than solely focusing on profitability.

While producers may be encouraged to sell policies that also benefit their agency's bottom line, their ethical obligation is to prioritize the client's best interests. This means they are tasked with providing information and options that align with the client's coverage needs, regardless of a policy's profitability.

It’s important for producers to build trust with their clients by being transparent and fair in their recommendations, which goes beyond just promoting profitable policies. This client-centric approach fosters long-term relationships, leading to more sustainable business practices overall.